Award-winning innovative engineering and software company focused on the automotive sector

Our Story

DeGould Ltd is a privately held British company that has received significant global investment.
In 2012 founder Dan Gould deemed the process of renting a car and the well-known handover and inspection process to be outdated and inconsistent. Using his background in digital imaging he set out to find a solution and developed an automated photo booth.

In 2014 Jaguar Land Rover approached DeGould looking to solve a similar problem in their supply chain, a problem shared by all OEMs both in manufacturing and finished vehicle logistics.
Today, DeGould has automated vehicle imaging solutions installed with leading OEMs and supply chain partners across the world. At the same time, the team continues to develop the technology and are leading the way in delivering AI-led solutions based on real data to an ever-growing and satisfied customer base.

Our Mission

DeGould are the pioneers and undisputed leaders in automated vehicle image solutions.

DeGould solutions save customers’ money, reduce processing time and improve quality across the vehicle supply chain.



We add value for our customers by delivering market-leading images and AI analytics



Our board of directors include global automotive executives with decades of OEM and industry experience at the highest level.


Our senior management team have a wealth of experience in delivering on a global scale, with backgrounds in AI, software, engineering, manufacturing and the automotive tech sector.

Dr Brian Carolin


Mark McNabb

Board Member

Richard Hobbs

Board Member

Dan Gould


Ed Jones

Chief Executive Officer

Wynn Stait

Chief Finance Officer

Richie Wilkinson

Head of Engineering

Dominic Start

Head of Software


UK Awards:

  • Most Innovative Eng. Company 2020
  • Technology and Innovation Winners 2019
  • Best Technical Business 2019
  • Innovative Business of The Year 2019

Global Finalists:

  • CLEPA Innovation Cooperation 2020
  • Supplier Chain Disruptor Award 2019
  • Product Innovation Award 2019
  • IT Innovation Award 2018

Highly Commended
FVL Innovation Award
Automotive Logistics Awards Europe 2019

Product Innovation Award
Automotive Global Awards 2018 & 2020


Acquired accreditations

Get In Touch

If you are interested in speaking to us about our award-winning solutions and would like to set up a consultation or demonstration, please contact us directly.

+44 (0)1392 876611

All Other Enquiries

Technical Enquiries:

+44 (0)1392 876611

Media Enquiries:

+44 (0)1392 876611

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